Company: Created while working at Design Nucleus
Role: Design, Concept, Finished Art, Illustration.
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/d5dc1c31e82abbfaa5568f2a8ba26855/f767374a-824f-4ecb-820d-44ceedbabdb7_rw_1920.jpg?h=dd45b208af8ee28cf0b8dc37cdfec67c)
Smith's launched a limited range of Twisties that turned the consumer's tongue blue. This campaign was supported by a variety of PPU headers that were paced on yellow existing PPU units. These headers were strong, dynamic promotional devices in retailers, and worked well in promoting this limited range.